What is Cultural Strategy?

The way that I approach cultural strategy is through the lens of money, power, and story. Our relationship with money dictates every single decision we make in life, not just financial. Power is the oxygen in the air that controls who gets to exhale and who is fighting to catch their breath. Storytelling delivers information in a way that sticks. It’s the building block in every area of the business. Businesses have operational areas, but what flows between all of it is what is most hard to measure, but necessary for growth - that’s the culture.