What is Cultural Strategy?

Cultural Strategy is how a company shapes their narrative, values, and ethos both internally and externally.

In plain terms it’s creating what the company believes and how they communicate and practice those beliefs.

It’s the bridge between business objectives, brand narrative, and company culture.

The way that I approach it is through the lens of money, power, and story.

Our relationship with money dictates every single decision we make in life, not just financial.

Power is the oxygen in the air that controls who gets to exhale and who is fighting to catch their breath.

Storytelling delivers information in a way that sticks. It’s the building block in every area of the business.

Businesses have operational areas, but what flows between all of it is what is most hard to measure, but necessary for growth - that’s the culture.