How Jeni’s Splendid Ice-Cream Can Charge $12 a Pint
Jeni’s Ice-Cream is one of the priciest CPG brands in its category. Premium pricing isn’t about manufactured exclusivity or a performance of wealth. It’s something deeper that brands need to understand in order to command a higher standard and attract the buyers who want to engage at that level.
They stopped updating the CEO
When executives are rewarded for their ability to absorb what’s going wrong, it feels good in the moment, but it leads to long term issues - burnout, undocumented systems, and legacy knowledge that was never transferred to anyone else.
What is Cultural Strategy?
The way that I approach cultural strategy is through the lens of money, power, and story. Our relationship with money dictates every single decision we make in life, not just financial. Power is the oxygen in the air that controls who gets to exhale and who is fighting to catch their breath. Storytelling delivers information in a way that sticks. It’s the building block in every area of the business. Businesses have operational areas, but what flows between all of it is what is most hard to measure, but necessary for growth - that’s the culture.